Google experts presented a free livestream workshop for National Small Business Week focused on small businesses creating more effective practices and methods in utilizing local online searches. Here you can watch the streamed presentation in its entirety.
You can also check out these other materials and services from Google: Small Thanks with Google creates custom marketing graphics from reviews. Think with Google touches on trends, offers shopping insights, and a number of other tools. Posting through Google my Business lets you publish events, products, and services directly to Google Search and Maps.
Contracting Specialist Kate Hoy from Washington PTAC presented an introductory workshop on finding, bidding, and winning government contracts for Washington businesses. Here you can download the government contracting assistance pamphlet, as well as a brochure from the Office of Minority & Women's Business Enterprises and the workshop's general handout.
The March 15 program provided insight on transportation/infrastructure construction projects in Mason County. John Wynands from WSDOT, Allan Eaton from Mason County, and Craig Gregory from City of Shelton presented. Click here to view the PowerPoint.
What would you do if you came across an Active Shooter situation? Do you know and have you shared exit routes, meeting places, and contingency plans with your staff for emergency situations? How will you account for everyone? Shelton Police Department's Lt. Mike Fiola and Macecom 911's Deputy Director Mary Ransier Garrett discussed what to do, what not to do, and how you can call on them in emergency situations. Click here to view the PowerPoint, download the handout, and check out ready.gov/business to begin building your action plan. And, remember: run, hide, fight. You can also watch a video of the luncheon, courtesy of MasonWebTV.
Do you want to drive customers to your business 24/7/365 without needing WiFi, power, or an app? Jill Andrews of Certified Folder Display Service discussed the characteristics of brochures and publications that are sure to get noticed. Get the handout on creating brochures that work.
Eric Stewart of the Small Business Development Center shared tips to help business owners gain valuable input to review planning strategies. Click here to download the blank projections worksheet. For more information, you can contact Eric at SBDC.
Library Business Resources
Jackson Dell Weaver, General Manager for KGY 95.3 and KAYO 96.9, will broke down the current digital landscape and talked about how it works and whether it can help your business. Check out the slide show to see what the workshop covered.
Wages Paid: Shared-Work and On the Job Training
The programs discussed at this workshop can help you cut your payroll costs – either when hiring a new employee or when facing layoffs. Joe Fenton from WorkSource Mason County shared details about hiring opportunities through the Workforce Investment Act: check out the one-page information sheet for On the Job Training. Alternatively, Shared Work offers a smart alternative to layoffs: click here to see the video recording of Chad Pearson’s presentation; watch the two-minute informational video; or read Employment Security Department’s brochure.
Want publicity? Want to avoid it? Want to boost your company's reputation but don't know how to get there? Worried about an issue that might bite you if the Seattle Times gets ahold of it?
Green Diamond Resource Company's Patti Case, public/regulatory affairs manager, discussed media, media relations and publicity from her perspective as a 32-year veteran. Click here to see the presentation.
This workshop reviewed campaigns that drive action, newletters, & announcements. Check out the tutorial for more information.
This workshop reviewed what Pinterest is, how to use it, and how to create a board and pin! Check out Danielle May's tutorial for more information.
This workshop reviewed resources and tools available to you to best utilize your Facebook page. Check out Jon Loomer and his tutorial on using Power Editor, download the Invite All extension to expedite sending event invitations (especially when you create lists), explore the Graph Search feature, and more. If you aren't sure which voice/audience is targed by social platform, we found a handy infographic: Media Explained with Coffee. (Update: The Complete Guide to Creating the Perfect Facebook Page for Your Business.)
Avoiding Occupational Fraud
Each year, companies in the U.S. lose $652 billion from occupational fraud and abuse. Christopher T. Mutchler, CPA and Certified Fraud Examiner, offered outrageous local cases and then discussed the warning signs, motivating factors, and techniques and procedures you can enact to thwart fraud in your own business. Download the fraud prevention checklist or review the PowerPoint presentation.
From a perfect handshake to engaging conversation, confident leaders understand the power of common courtesy and it is noticed. They move about with style and grace, conducting introductions and engaging in conversation, making people feel welcome and special. How do they do it? Learn what tips Stephanie Rowland of Top Dog Etiquette shared, review the etiquette quiz and proper place settings, or purchase her book Are Bad Manners Driving Your Clients Crazy?
A panel of local business owners, in fields from from banking to health care, discussed hiring and recruiting techniques. Particularly, the panel fielded questions as to setting expectations, promoting job openings, screening applicants, and interview questions.
A follow-up to the January title, this workshop provided two separate classes: one for those new to Facebook (download our quick start guide); and one geared towards intermediate level users which looked at Page Insights, scheduling posts, and promoting your page to increase Likes.
Chief Tim McKern and the staff from Central Fire & EMS discussed the services available to businesses and residents in their service area - including CPR classes, free fire audits, Knox Box information and more.
John Lester of Arnold Smith Insurance provided information about the Affordable Health Care Act and facilitated a conversation about the risks and benefits pertaining to you and your loved ones. Additional information forthcoming.
Rik Fredrickson of Mason County Garbage & Recycling and Justin Holzgrove of Mason County Public Utility District #3 provided information about their programs and conservation opportunities.
PUD #3 provides extensive energy conservation information for businesses including “best practices”, efficiency tips, and links to their commercial lighting program page. PUD #3 also offers free CFL recycling as well as refrigerator/freezer recycling to customers; you can watch video tours of both the CFL recycling facilty and refrigerator/freezer recycling facility.
Officer Patton from Shelton Police Department led a valuable discussion about methods to secure
your business and increase building and personal safety. Click here for a self-audit guide.
Daryl Fourtner, SVP of Heritage Bank Northwest, provided guidelines to answer these questions: are you eligible for a business loan?; what does it take to secure small business financing?; and more. For an overview of the information shared at this workshop. click on the PDF file Business Loan Basics.
Nora Jordin, USPS business solutions specialist will provide and overview the new "Every Door Direct Mail" program and discuss how it can help your business! Get the word out to your neighbors, the whole city, or the whole county about your products, send coupons and more, for a flat rate. choose from the following links to view the USPS website.
A joint effort of the Chamber and EDC of Mason County, expert and Certified Exit Planning Advisor Arnie Hendricks will show businesses how to assess their value, build that value, and exit - preserving their legacy for new owners and the employees. Handouts and reference materials forthcoming.
Chamber Executive Director Heidi McCutcheon led a program on making an impression with a perfect elevator pitch. This worksheet will walk you through developing a pitch that sums up the unique aspects of your service or product in a way that excites others.
John Duff of Comcast Business Services discussed internet beginnings, current trends, and benefits available to your business. Click here to download presentation.
Todd Whitley of Brightwire Newtworks, a Microsoft Community partner, presented this Microsoft Tips & Tricks workshop. Click here to download the handout.